(650) 738-9120

Over 1,000 Moulding Choices


Lionel Emde, Proprietor


About Periwinkle

Winkle Workers at Periwinkle Framing

Lionel Emde began working in the picture framing trade in 1980 at his parent’s business: Periwinkle Art Gallery. His mom taught him design, and his dad was the framer, chopping and joining frames in the back room.

For more about the history of Periwinkle Art Gallery, please go here.

After his parent’s retirement in 1998, Lionel built a home studio to continue design and picture framing for the public, and has been operating as Periwinkle Custom Framing.

Lionel Emde, Prop. Periwinkle Framing



  • Paintings
  • Mixed Media
  • Photographs
  • Collectibles
  • Memorabilia
  • Textiles
  • Mirrors
  • Shadowboxes 



Recommendation by another Top Level Custom Framer      
Posted on 03-13-2019 by Spring Mountain Gallery

We at Spring Mountain Gallery are  custom framers in Half Moon Bay, and go to Periwinkle Framing when we  need help with some of the jobs that we don't do, such as having oil  painting canvases stretched. We had one job recently for a well-known  client, a very large oil painting that we knew could not be trusted to  anyone but Lionel Emde of Periwinkle. Lionel did such a beautiful,  professional job of it, that when we delivered the painting to the  client to hang in one of his restaurants, he was extremely happy - and  he is a hard person to please! Our client then recommended us to others.  We are no slouches ourselves, having been in the business since 1980,  so when we use the services of another custom framer, we truly know what  to look for. Our reputation depends upon the finest , and Periwinkle's  service makes us look good, too.            

Good Place if you Need Something Special Fast
Cathy H. 3/10/13
Very good! The service there is really great. They definitely  take care of whatever you want, and everything there is good quality. I  think its  an especially good place to go if you need something special  fast.

Looked Like Part of a Professional Collection
      2/7/2010 By Jeffrey S.
When my niece was 2 years old, she finger-painted a collage for my  brother that was colorful and showed some true talent.  My wife was  able to get a large digital print of the photo, and we proudly hung it  over our fireplace in our home in Pacifica.  The picture got rave  reviews, but the framing was lacking.  We lived up the hill from Lionel  Emde, so we brought the print to Periwinkle.  We inherited some  professional art work worth several thousand dollars, and the framing  done by Periwinkle made this piece look like part of that professional  collection.  In fact, we have a custom built staircase in our new home  in Texas, and we are so pleased with Lionel's work that this piece is  displayed in the front hallway before the staircase.  The piece always  gets very flattering comments.  I highly recommend Periwinkle Custom  Framing for anyone looking to professionally enhance a picture or piece  of art.  Thanks Lionel!

8/7/2010 by William H.

We were very impressed with the  quality of framing we received from Lionel at Periwinkle.  He was  recommended to us by a museum in San Francisco.  He framed about eight  pieces for us.  He was very helpful in recommending frames and mats, and  the finished product looks wonderful!  The framing is also museum  quality so we know our art will be protected.

07/18/2008 Posted by Shelley Georgette    

I would highly recommend Lionel's work to any one.  He has an extensive selection from which to choose. He is creative,  talented, thinks outside the box, is patient. I never felt rushed. He  completed my very special project before it was promised. His work is  quality. A true professional. His prices are fair. I am absolutely  thrilled with the work he did for me. I am fussy --- and I highly  recommend him!              

Best Framing at Periwinkels 
03/10/2008 Posted by windrider101                   
It has been a genuine pleasure having my  painting framed at Periwinkels. This was my first experience having a  painting professionally mounted and framed. Lionel had an excellent  sense of the composition, and helped me select the right frame for the  job from among an impressive inventory. He was prompt, professional and  did the job at a fair price. I would strongly recommend his services.                     
Terrific, professional, patient framer  
12/02/2007 Posted by mayamunro                          
Working with Lionel is always a  pleasure. He has framed several pieces of art for me, including but not  limited to 2 monotypes, 3 lithographs and 2 very large abstract water  colors. Lionel is very knowledgeable and always helps me find the exact  framing to make the art POP. I often have trouble deciding between  choices, but Lionel is very patient and goes through the pros and cons  of each back ground. Thanks for always doing a terrific job! Oh and  always hanging the art work for us. Husband hates doing it.                                 

Periwinkle Framing knowledgable about art and gives great service 

07/14/2007 Posted by bobsushill                                
I am a San Francisco collector of  works on paper (drawings, original prints, and photographs) and have  been using Periwinkle Framing for several years. I have been extremely  impressed. Lionel Emde gives you all the time you need and works  actively with you to find just the right frame. He knows a good deal  about art history and frame styles, so you will always get a period- and  style- appropriate frame for your work of art. In addition, the work is  done in a timely manner. and the prices are reasonable. Mr. Emde is  also very personable. I can't recommend Periwinkle enough.                              
Creative framing, many styles available                                
Posted by jebre on 01/27/2007                                 
I am so pleased with the two prints I  had framed at Periwinkle! There is a large selection of frame and matte  choices. I gave an idea of what I was looking for for each print and he  made recommendations based on what I wanted and what he thought would  work. I highly recommend this place to anyone looking to frame something  meaningful to them.                                  
High-quality, professional, creative framing                                       
Posted by mslaughter on 01/06/2007                                             
I am an exhibiting  landscape photographer.For the last two decades, Periwinkle has been my  exclusive framer. Here what Periwinkle offers: 1. Extensive experience  in framing Lionel Emde, the middle-aged owner of Periwinkle has been in  the framing business since he was a teenager. He has decades of  experience. He has dealt with all manner of items to be framed--not only  paintings and photographs, but fabrics, tapestries, and objects d'art.  He has worked with museum curators on rare and expensive pieces (tens of  thousands of dollars per item). For me, Periwinkle has done a bunch of  double matting, reverse bevels, wood frames, special glass...even  plexiglass (for a Balinese shadow puppet I bought in Lahaina, Maui).  Nothing stumps Lionel. People come to Periwinkle from all around the Bay  Area because of his expertise. 2. An artist's eye Custom framing is  like custom tailoring--it's specific, not off-the-shelf. Lionel works  with the client (or client team) to come up with a unique and  appropriate size, shape, and color of frame for the work. (And not just  the frame, the matte[s], the glass...) Since I don't do the boring black  museum framing, I want a frame that complements the photo. Lionel is an  absolute master at choosing the best frame and matte combo for the  purpose. (I do try to "help"--and he's always ready to listen; all those  years in retail make him a very patient man.) I can't cound how many  times over the years people have told me, "Why that frame is just  PERFECT for that photo." 3. Complete dependability Whether it's a  no-deadline job, something with a deadline (as, say, for an exhibition),  or a rush, Periwinkle will come through. The work will be done  on-time--and done right. I recommend Periwinkle without reservation. A  word on the cost...Since I haven't worked with another framer in  decades, I can't comment on comparative prices. But I'm very happy with  what I've been charged. And, oh, that quality!                                              
Awesome Work                                           

Posted by jorieb on 09/05/2006                                                 
Periwinkle is the  best custom framing I have found in the area. Their work is top of the  line & very reasonable. They give you the personal touch and provide  great value. His variety of stock is plentiful. He has brought to life  some very old sentimental pictures & keepsakes. I highly recommend  his work.                                        


 Please Call or Email for Appointment:  


 (650) 738-9120

Check out my brass instrument repair services website at YourBrass.com